Build relationships, build your brand and create exceptional experiences
Our offering features marketing capabilities from content creation through to the approval process and onto publishing of campaigns and content to the ATM.
Empower your marketing team to deliver focused campaigns and tailored offers to customers. Let your ATM differentiate your brand. Unleash the powerful possibilities with ATM marketing.
Our offering features marketing capabilities from content creation through to the approval process and onto publishing of campaigns and content to the ATM.
Successful marketing is about communication impressions, and ATM impressions are some of the strongest of any medium. Why? Because at the ATM, a customer is focused solely on the transaction they're making—and on the ATM screen.
Use your ATM screens and receipts to message on mortgages, personal and business loans, credit cards and bank accounts, or make your ATM screens fun and eye catching with sporting events, festivals or community events. Some customers even use ATM marketing as a communication system, warning customers of security scams and risks.
A key part of any marketing or communication plan is knowing how many people have seen it. ATM marketing will provide you with a report of how many impressions each campaign has had at each of your ATMs. It's also possible to ask questions at the ATM and solicit feedback on a campaign.
Within our user-friendly content management system, you can easily publish, change and adapt your campaigns to ensure you're hitting customers with timely content. It's possible to segment campaigns by location, holiday, calendar, user group, BIN numbers and more, if integrated with a CRM.
The ATM marketing preferences module enables you to tailor your customer's ATM experience, from selecting a preferred language to fast cash buttons to receipt preferences, including SMS and email eReceipts. Powerfully, your customers will get the same ATM personalization even if they're using one of your competitor's bank cards. This means outstanding differentiation, giving your ATM customers a more personalized experience than your competitors can give them at their own ATMs.
As consumers often think smartphone-first, the ATM offers an important access point to digital channels. You can use QR codes as part of a marketing campaign, enabling customers to take advantage of an offer at the ATM by scanning the QR code to find out more or fill out an application form for a product, such as a loan. It can also be used as a digital message board, promoting local events, championing a cause or celebrating holidays and festivals.
Trusted by leading financial institutions worldwide to deliver personalized marketing campaigns and exceptional customer experiences at the ATM.